The argument in favor of using filler text goes something like this: If you use real content in the Consulting Process, anytime you reach a review point you’ll end up reviewing.
The argument in favor of using filler text goes something like this: If you use real content in the Consulting Process, anytime you reach a review point you’ll end up reviewing.
Retargeting is a digital marketing strategy that allows you to serve ads specifically to people who have already visited your website or engaged with your brand. If you’ve ever shopped online for a product—say, a bathroom mirror on Target.com—and then started seeing ads for that exact item on Facebook, Instagram, or on other websites, you’ve experienced retargeting in action.
Beyond merely re-showing a product to someone who showed interest, retargeting can be tailored to the stage of the sales funnel where a user drops off. For example, if a customer abandons a shopping cart, you can serve them ads highlighting a special discount to motivate them to complete the purchase.
The “Marketing Rule of Seven” suggests that potential customers need to encounter your brand’s message several times—often around seven—before they convert. Retargeting is one of the most effective ways to ensure that people who’ve shown an interest in your business see your messaging repeatedly.
According to data from 99Firms.com, retargeting can boost conversion rates by over 150%, and the cost per click for retargeting ads is around half that of typical search ads. By staying in front of prospects who already know your brand, you stand a much better chance of turning them into paying customers.
Combined, Facebook (via Meta) and Google account for a huge share of digital advertising. Google holds around 39% of digital ad revenue globally, while Facebook’s share is approximately 18%. Considering the broad reach of both platforms, it’s wise to develop a retargeting strategy that uses them in tandem.
Meta’s advertising platforms include Facebook, Instagram, and WhatsApp. When you run retargeting campaigns on Meta, you’ll focus on users active within these environments. Thanks to the sheer volume of daily users—more than 3.5 billion worldwide—Facebook retargeting can quickly reconnect you with people who’ve visited your site or interacted with your social content.