The argument in favor of using filler text goes something like this: If you use real content in the Consulting Process, anytime you reach a review point you’ll end up reviewing.
The argument in favor of using filler text goes something like this: If you use real content in the Consulting Process, anytime you reach a review point you’ll end up reviewing.
Successfully leveraging Google Local Service Ads (GLSAs) can be challenging—especially when your business has multiple locations. One frequent mistake is failing to structure accounts based on each Designated Market Area (DMA), which can lead to poor performance. In this post, we’ll explain how to properly set up GLSA accounts for multi-location businesses, including why DMA differentiation matters and how to optimize your service areas and offerings for better leads.
Google allows you to define up to 20 service areas per GLSA account, based on cities, ZIP codes, or other areas you serve. Many advertisers interpret this to mean they can pile several distinct markets—like Atlanta, Macon, and Valdosta—into one single LSA account. However, combining multiple DMAs under one account often dilutes performance.
A best practice is to ensure each GLSA account aligns with the service areas in the Google Business Profile (GBP) tied to that location. If you have multiple GBPs for different DMAs, you should create separate GLSA accounts for each. For example, a law firm looking to drive leads in Atlanta, Macon, and Valdosta would maintain three separate GLSA accounts—one per market—each synced with its respective GBP.
Within each DMA-focused GLSA account, you can further refine your targeting by honing in on specific ZIP codes. Targeting wealthier suburbs or high-value neighborhoods is a great way to improve lead quality. For instance, if you identify the top ZIP codes in Valdosta where customers have higher average order values or are more likely to request your services, zero in on those areas within your GLSA account.
This approach not only filters out irrelevant leads but also conserves your ad spend for the locations that are most likely to convert.
Structuring your GLSA accounts with clear DMA boundaries—and tailoring them to specific ZIP codes and specialized services—can make a huge difference in lead volume and quality. By optimizing each market’s account individually, you’ll be able to gather more accurate data, make smarter budgeting decisions, and see better results in each region you serve.